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CDMP – Certified Digital Marketing Professional
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Unit 1: Introduction to Digital Marketing
Overview of Digital Marketing
Key Digital Marketing Concepts
Role of Digital Marketing in Business
Unit 2: Understanding Your Audience
Research and Personas
Targeting and Segmentation
Buying Behavior
Unit 3: Developing Brand Strategies
Defining your Brand
Messaging and Positioning
Brand Awareness
Unit 4: Creating Content that Resonates
Content Strategies
Creating Your Voice
Visual Design and Video Strategies
Unit 5: Search Engine Optimization (SEO)
On-Page and Off-Page Optimization
Keyword Research and Link Building
Website Structure
Unit 6: Paid Advertising
Paid Search Advertising
Display Advertising
Retargeting
Unit 7: Analytics and Metrics
Introduction to Analytics
Key Performance Indicators
Conversion Analysis
Unit 8: Social Media Marketing
Social Media Strategies
Social Media Metrics
Building a Social Media Presence
Unit 9: Email Marketing
Building your Email List
Designing and Creating Emails
Monitoring and Analyzing Email Marketing Results
Unit 10: Capstone Project
A hands-on project for the certification
A comprehensive digital marketing plan for a business
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CDMP – Certified Digital Marketing Professional
Summary
CDMP – Certified Digital Marketing Professional
Skill Level
:
Beginner